Doron Dreyer
Co-Founder & CEO
Experienced global sales leader in cybersecurity and enterprise solutions. Previously scaled businesses internationally across multiple high-growth technology companies.
LinkedInBuilt for the people who make hospitality work.
We're closing the gap between great service and the tip that was always meant to follow it.
GratifID was founded on one belief: the people who make hospitality work deserve to be paid for it — every time, regardless of whether a guest has cash.
Our Mission
The universal tipping identity.
Our NFC-powered platform lets guests tip instantly via Apple Pay or Google Pay — no app, no friction, no employer cut. Your tips. Your identity. Your money.
Tipmo by GratifID gives every service worker an identity that travels with them through their entire career.
The Problem
83% of payments are cashless. Tips never made the switch.
Housekeepers, bartenders, valets, and servers are losing hundreds of dollars a month in tips that guests wanted to give — they just had no way to do it.
Existing solutions pool tips, delay payouts, or require app downloads. None treat the worker as the owner of their tipping identity. GratifID does.
What Makes Us Different
Five things no one else does.
Worker-owned identity
Your tag and account belong to you — not your employer. Change jobs and your identity comes with you.
Bank-grade security
NTAG 424 DNA chip — cryptographically unique per tap. The same standard used in banking.
Zero friction for guests
Tap, tip, done. No app download, no login, no registration. Works on any modern smartphone.
Direct payouts via Stripe
Tips go straight to you — never pooled, never delayed. You control your money.
Fully portable
Take your GratifID tag when you change jobs, cities, or careers. It's yours for life.
Property analytics
Operators gain endorsement data and service insights — without touching a single tip payout.
Our Background
Built by people who've scaled before.
GratifID was founded by a team with deep roots in cybersecurity, fintech, and hospitality technology. Our founder previously helped scale businesses globally — including at Armis, acquired by ServiceNow for $7.75B.
We bring that security-first, scale-minded approach to a problem affecting 20 million US service workers.
HITEC 2026 — San Antonio
GratifID attended HITEC 2026 June 16–18 in San Antonio, where our team showcased TIPMO on the show floor. We met with hospitality operators, demonstrated our NFC tipping platform, and welcomed properties interested in free 90-day pilots.
Questions? support@tipmo.com
The Team
Built by experienced operators.
Leadership with deep expertise in fintech, cybersecurity, and hospitality technology.
Ami Rosenfeld
Co-Founder & COO
Serial entrepreneur with a successful exit. Founder and CEO of Red Toolbox. Expert in retail ecosystems & consumer products. Scaled international business across the US & EU.
LinkedIn
Avi Kochva
Co-Founder & CTO
Banking technology and cybersecurity expert with decades of fintech experience. Brings bank-grade security architecture to the GratifID platform.
LinkedIn